Laurie T. Heacock

Laurie Heacock is Senior Advisor, Data and Analytics at Achieving the Dream, Inc. In this role, Laurie is responsible for building data, analytics and technology capacity at network colleges through coaching, learning events and development and sharing of curriculum, tools and resources. Laurie leads the annual ATD Data & Analytics Summit, manages ATD’s research agreement with the National Student Clearinghouse, and works with partner organizations on postsecondary metric alignment, policy advocacy and data partnerships such as the Postsecondary Data Partnership. Laurie serves on the Aspen Prize Data/Metrics Advisory Panel for the Aspen Prize for Community College Excellence and on the National Student Clearinghouse’s Data Collective Advisory Council.

Laurie has worked at ATD since 2014 but began as a data coach with ATD in 2010. She has coached more than 15 Achieving the Dream institutions located throughout the following states: Alabama, Connecticut, Florida, Illinois, Michigan, North Carolina, Ohio, Pennsylvania, Tennessee, Texas and Washington. She served as an integrated planning and advising systems (iPASS) coach and has completed coach training in facilitation, appreciative inquiry, design thinking, process mapping, data visualization, implementing guided pathways, racial equity and poverty, Kotter Change Essentials and Franklin Covey Four Disciplines of Execution.

Laurie has over three decades of community college experience, including high caliber professional experience in institutional research, information technology, academic advising and instruction. She began her career at the College of Southern Maryland working in institutional research and as an adjunct math faculty member. She spent 18 years of her professional career at Anne Arundel Community College where she worked in institutional research, applied research, information technology and academic advising. She served as the District Director of Institutional Research at Broward College, She also served for several years as a course mentor for the Association for Institutional Research Data and Decision Academy.

Laurie holds a B.S. and M.A. in Psychology from James Madison University and has completed the coursework and comprehensive examinations for a doctoral degree in Policy Sciences with a concentration in evaluation research from the University of Maryland Baltimore County.

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