ATD Communication Strategy: Guidelines for Network Colleges

Clear, effective, and timely communication is essential to the successful development of a student- focused culture. Whether your institution is beginning its Achieving the Dream (ATD) work or whether you have been part of the Network for a while, it is valuable communicate about your goals for joining the Network and how this will support your efforts to enhance the student experience. The experience of our colleges as well as our work leading learning initiatives has shown the importance of communicating about a large-scale change. While many project leads and Core Team Leaders are concerned about communicating before they have all the answers, most find that a lack of upfront communication leads to the cultivation of rumors that are often informed by fear of change and therefore worse than the reality of the change.

ATD’s Communications Strategy Guidelines help Core Teams think through the most effective ways to communicate your student success work to various audiences. This document is intended to guide your discussions and prompt you to consider all variables as your team develops a communication strategy for your student success work. 

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