Reclaiming Native Truth: Changing the Narrative About Native Americans

Our work is most effective and fulfilling when it is grounded in truth, respect and dignity.
That holds true for social justice advocates, writers and artists, attorneys and judges, business leaders, reporters, policy-makers, funders, educators and many others.
In this search for truth, there is power in people writing and telling their own stories.

There is urgency to erase the stereotypes that can grow into commonly accepted narratives that inform people’s view of “how things are.”

This guide is a tool in our quest to replace false narratives — and specifically the toxic narrative about Native Americans — with the truth. It boils down two years of extensive research and testing — unprecedented in Indian Country — into actionable information you can use to make your work more effective.

National research shows that given just a few facts — shaped around the key themes of shared values, history and visibility — people become more open to understanding and engaging with Native issues, cultures, tribes and peoples. Research confirms that there is a broad, diverse audience that is ready for this new narrative and ready to engage as allies.

As you adopt and reinforce this new narrative through your work, you join a movement advancing our shared goals of truth and connection. You begin to ease the divisiveness in our country. And as you become a stronger ally for Native American peoples and issues, you form new relationships with one of the country’s youngest and fastest-growing populations, one with voting, social media and buying power, as well as incredible wisdom and creativity.

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