A small college with high aspirations for its students, NICC was in the process of building data capacity and adopting data-driven decision making to improve student retention and outcomes. The college leadership was drawn to the potential trove of actionable information on current and former students that only the PDP could produce. Plus, with the data to be delivered in interactive dashboards, the college would be saved from having to arduously build its own dashboards. The PDP would make it easy to release and act upon the stories the data might hold. The following case study describes how the NICC made it happen.